1. SEO is fast
FAKE. Whether in its implementation on your website or in its analysis by robots, SEO requires time and investment (human and financial).
To effectively optimize your positioning, various actions are necessary, including:
- The audit of your site,
- Researching the keywords on which to position yourself,
- The recommendation of optimization actions and their implementation.
This can take several months. Add to that, in order for a search engine to reference you, it needs to get to know and trust you . And like in life, it takes time.
To see the first long-awaited results, you will therefore need to be patient, but this is essential.
However, certain actions can allow you to boost your SEO , such as launching a blog. You can get in touch with Best SEO Services Agency in London. Be careful, this is not a miracle solution to propel your site to the top of the results, but an interesting new lever to work with. A blog with regular publications will help you position yourself better because Google will see that your site is animated, rich and that it is a reference in its field.
2. An SEO consultant is the only one who can guarantee me first place
FALSE, no one is able to guarantee you first place , or even a place at all. If someone does it.
Calling on a service provider remains an undeniable asset for optimizing your natural referencing. This subject being complex, he is able to guarantee you a know-how and an ideal use of the various optimization techniques which are constantly evolving.
However, the fact remains that when it comes to SEO, nothing is certain. It is not an exact science and only search engines, with their algorithms, decide.
Other variables also come into play, including: your market and your competitors . Indeed, while you optimize your site, on their side, they can do as much or even more. For example, if they set up SEA (paid referencing) , you may have trouble catching up with them.
Of course, if everything is going well (responsive and rich content, good site structure, good inbound links) and you have low competition, you will probably be in the top 10 of Google.
3. Natural referencing is constantly evolving
TRUE. Natural referencing is constantly evolving. Google, which dominates SEO, regularly develops and implements many algorithms whose optimization criteria are constantly reviewed.
To keep your place, and even optimize it, you must follow its evolutions and adapt your website accordingly on a daily basis.
The Google algorithm and its best practices in summary:
- An overall quality of the site valued
- Priority mobile compatibility , Google having moved to a “mobile first” index
- Loading speed required on all your media
- Securing your site via an HTTPS protocol is strongly recommended.
- Penalized doorway pages
4. Content doesn’t matter
FAKE. For a few years now, it is necessary at all costs to avoid writing only for robots… And this is excellent news! Indeed, search engines are now making user satisfaction a primary issue.
Content sites are therefore favored. Quantity but above all quality. Search engines know how to interpret the lexical field , your content must be: relevant, varied and semantically rich .
By content, we mean text as well as images or infographics, videos, etc.
Good to know: it is possible to rank number 1 on certain searches without even having the keyword on your page because your content will be considered as a referent on the subject. It’s going to change the way you write, isn’t it?
5. Responsive design is a booster for your SEO
TRUE. An essential feature for the user experience on your website, responsive design is one of the elements that Google will favor for your referencing. This is all the more true as it has joined the “ mobile index first ” project: ranking established for each web page using the mobile version instead of the PC version.
What’s more, beyond SEO, if your website is not responsive, you risk losing a large part of your audience and therefore potential customers.
6. HTTPS is superfluous
FAKE. Securing your website , whether it is a showcase, catalog or even merchant, is far from useless. Indeed, in addition to ensuring a risk-free connection to the Internet user , and therefore reassuring him, it is a criterion of relevance for classifying Internet sites. The implementation of an HTTPS protocol is not complicated to set up, but can make a clear difference.
If you have not already done so, remember to set it up as soon as possible because some browsers already display an alert to Internet users to inform them that the site visited is not secure. Nothing more dissuasive!